May mga tao talagang unang kita mo palang masasabi mong mayaman ito, o maganda ang estado nito sa buhay, di naman sa manghuhula tayo pero makikita mo mismo sa mga klase ng damit, sapatos at bag na bitbit nito.
Louis Vuitton ay isang brand name, na kapag narinig mo ay masasabi mong pang mayaman lang ito. Pero ano nga ba ang mayroon sa mga produkto ng brand na ito? at bakit napaka mahal?
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Alamin natin kung paano nagsimula at sino ang nasa likod ng brand name na Louis Vuitton:
Louis Vuitton was born on August 4, 1821, in Anchay, located in the eastern part of France. A few years after his mother died, he left the small town of his birth to seek fortune in the nation’s capital. Stopping frequently to work odds jobs along the way, it took him two years to reach his destination on foot. After his arrival in Paris at the age of sixteen, he was hired as an apprentice by Romain Maréchal. Vuitton packed and made boxes in the workshop for seventeen years.
This was during the dawn of the Industrial Revolution in France. Along with the numerous technological advancements, travel was made easier by the increasing number of rail and steam ship lines. More people travelling = higher demand for luggage.
In 1854, Vuitton opened his first shop in Paris at 4 Rue Neuve-des-Capucines, advertising that he, ‘securely packs the most fragile of objects’. At that time, dome shaped steam trunks were the most popular style of luggage available. Vuitton revolutionized the game by fabricating square luggage that was easily stackable, and that also allowed for garments to be hung upright. It was a success, and attracted affluent clientele such as Emperor Napoléon III’s consort, Empress Eugénie de Montijo.
Harry Houdini and the ‘lock that no-one could pick’
Along with other innovations, such as waterproof luggage made out of canvas, foldable beds, and made to order luggage customized for his clients, the brand also developed a lock that ‘no one could pick’ for their trunks. In 1896, George Vuitton (Louis Vuitton’s son), patented the single lock system with two spring buckles. The efficiency was undisputed. George was so confident with the quality of the locks that he publicly challenged famed escape artist and illusionist, Harry Houdini, to break out of a locked Louis Vuitton trunk. Unfortunately for us, history does not record Houdini’s response. The lock system is still used by the company today.
From luggage, to handbags and sneakers?
Louis Vuitton introduced their first leather handbag in 1930, called the ‘Speedy’, and never looked back. In 1997, the company branched out to include a fashion, accessory and perfume line. They still create custom made pieces for their high-end clientele, and all of their luggage and bags are hand-made by highly skilled craftsmen/women.
Currently there are 460 Louis Vuitton boutiques internationally, and the company remains one of the highest grossing luxury brands in the world. But is it worth the hefty price-tag? I’ll let you be the judge…
BAKIT NGA BA NAPAKAMAHAL NITO? AYON SA CNBC TV HETO ANG ILANG MGA RASON:
1. High Manufacturing Cost.
Dahil mataas ang presyo ng mga materyales na ginamit sa paggawa ng mga produkto nito.
2. All Its Products are Proudly Handmade.
Ang kanyang mga collection ay gawang kamay ng mga craftspeople sa europe at United States gamit ang mga mamahaling materyales, Kahit na may teknolohiya, the Company says the most advanced machinery touching its products is the humble sewing machine.
3. Products are only limited editions.
Sabi nga nila, kahit na mataas ang kalidad ng isang produkto,mawawala ang halaga nito kapag sobrang dami nila sa market, kaya ang LOuis Vuitton nililimitahan ang produksyon kapag nakuha na nito ang sales target.
Source: Trendszilla , Discoverwalk
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